As a Black/mixed-race, gay man growing up with little money in a very wealthy town, Rocco Venneri (co-founder and CEO) worked fiercely to launch a beverage brand in an industry largely dominated by straight white men. He’s created an original, high-quality product inclusive of all genders, ethnicities, and sexual orientations, that brings together likeminded individuals who share similar values and experiences – aka, a fearless community of Cool Cats.